Well, just after I posted that somewhat depressing call to action on global warming, I head about Wal-Mart CEO Lee Scott's call for the discount giant to become...er...umm...well...green.
For most folks in the environmental movement, the name Wal-Mart conjures up images of suburban sprawl, piles of packaging waste, massive oil use via its supply chain, water pollution from construction site runoff and so on. Could this be Wally World's latest ploy to detract attention from what's really going on?
Last October, Mr. Scott called for no less a goal than to have his company run on 100% renewble energy and to produce zero waste! Surely this is preposterous.
But Mr. Scott put his money where his mouth had been...by outlining specific and detailed commitments to cut his company's greenhouse gas emissions by 20% over the next seven years, double the fuel efficiency of Wal-Mart's truck fleet in ten years and downsize solid waste production from Wal-Mart stores by 25% in the next three years and double the offerings of organic foods this year.
Last time I was in Wal-Mart, I was amazed at the number of new organic products that Wal-Mart is now carrying...everything from vegetables to the plant based sweetener, stevia.
Of course, Mr. Scott admits that the technology does not yet exist for any company to be 100% green but he wants U.S. consumers to know that he is serious about where Wal-Mart is heading.
So besides having a direct impact on the environment, Wal-Mart could become a global change leader. Because Wal-Mart is so large, they naturally wield great power and have much influence on other market leaders. If the Wal-Mart CEO thinks these changes are good for Wal-Mart, other companies are likely to follow.
well just to say , people find it somewhat wicked to go green at first but when they find the real reason behind it they tend to stick to it
Posted by: trucking software | December 22, 2007 at 05:37 AM